In a world of smartphones and artificial intelligence, where our attention span is even lesser than a goldfish (8 secs!), critics might claim that the same drug is losing its potency. But the fact is, that the drug was potent 100 years back, and it still is, if not more!

Words have the power to make or break anything, a campaign, a relationship, a life for that matter. So, choosing them wisely is the need of the hour. As an array of platforms open up for us to voice our opinion (and live up to our name of the ‘Argumentative Indian’!), we need words more than ever before to make ourselves heard above the din. Like really hard!